Acme corporation is a pioneer in its domain. It wants to showcase its achievements. There is another thing it is very proud about - its culture. The company maintains a blog, but most visitors do not read beyond the latest post.

Instead of throwing money on an expensive marketing campaign, Acme creates a custom branded lifeblob and embeds it on the company website. This lifeblob gives anyone viewing it an interactive way to understand what the company is all about. The lifeblob is regularly updated with details of the awards won by the company, its employees and other achievements. Showing on a lifeblob that it has a track record of excellence helps Acme build a lot of credibility with potential clients.

The employees use the lifeblob to upload pictures and videos from team outings and special events at the office. These are linked to their personal lifeblobs as well. This gives prospective employees and new joinees a great insight into the culture of the organization.