Jack is a person with a wide variety of interests. He's the lead guitarist in a rock band. He's also interested in trekking and heads into the woods in his SUV at least twice a month.

He uses lifeblob to upload pictures and videos of his gigs and his adventure trips.The fans of his band use his lifeblob to follow the band's activities. When Jack adds photos of his shows to lifeblob, his fans can easily tag themselves making it part of their lifeblob as well. The inter-connected nature of lifeblobs means that his band can reach out to a lot more people who are likely to be interested.

For all his adventure trips, Jack tags the posts with keywords and location. Using the tags and places linked to his lifeblob, Jack is able to easily find other people in his vicinity who are interested in nature and trekking. One quick glance at Jack's lifeblob tells us a lot about who he is. Jack didn't have to fill out a form and list down his interests.